Engaging BRIC Consumers Online for Market Research (Webinar)
BRIC markets (Brazil, Russia, India, and China) are evolving at a fast and furious pace, transforming the digital landscape. In fact, BRIC consumers are taking the lead when it comes to using the...
View ArticleIsrael Loves Iran shows how online communities can forge real-world bonds
It started with a poster, created by a designer living in Tel Aviv, and posted on Facebook – a simple message from two Israelis to Iran: “We will never bomb your country. We love you.” Within...
View Article“BRIC by BRIC” sheds light on reaching consumers in developing countries
During the past five years while working at Communispace, I’ve had the pleasure to learn and relearn a simple lesson – “community” works because it builds on a collective fundamental human desire that...
View Article100 Days and Counting: Wieden & Kennedy’s Salute to Olympic Moms
Today marks 100 days to go before the opening ceremonies light up London for the XXX Olympiad. I remember being on the streets of London in July 2005, celebrating the news that London just beat Paris...
View ArticleWalls Fall Down: Opportunity and Risk in China
The vast Chinese market, like its culture, is marked by duality: a tempting blend of opportunity and risk. We feel this tension, not just in our own business, but across the market research space....
View ArticleWelcome to the Communispace Family: A Fresh Promise Perspective
When Promise announced its acquisition by Communispace, I, along with my colleagues, didn’t know what to expect. We knew our company was going to join another family, we knew the global scale and...
View ArticleCoffee, Crumpets and Communispace: A tour of our new London office
One Boston Cspacer flies 3,000 miles to get the scoop on our new Promise Communispace London office.MORE…
View ArticleConsumer Collaboration Roundup: CMO Insights, Microsoft’s Co-Creation...
In this week’s Consumer Collaboration Roundup we hear from CMOs at Hallmark, UPS and Verizon Wireless about their biggest insights. We also look into how Microsoft and Samsung are collaborating with...
View Article5 Ways Consumers Can Help Inspire Your Future
This article originally appeared in an issue of be: inspired/, an online magazine co-created for and with marketing experts. As you know, innovating new products and services in today’s ever more...
View Article#TheNewIsWho: Name the Post-Millennial Generation
[Tweet your original or favorite idea for naming the post-Millennial generation, and tag it with #TheNewIsWho.] In his commencement speech to Stanford’s class of 2005, Steve Jobs encouraged graduates...
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